Social Media’s Power in Pageantry

It has been a long drawn out debate how social media is not a barometer of one’s success in pageants. But let us reflect back on this topic now, in the context of the global pandemic, where being connected digitally is the norm rather than the exception.

In the past 3-4 years, we all have relegated Social Media as a non-essential factor in one’s pageant journey. However, here at Sashes&Scripts, we no longer subscribe to that ideology. And we believe this to have changed around 2 years ago.

Before anything else, let us first clear one thing: social media following is NOT the same as a Strong social media. They are not and will never be the same thing. Social Media Following is speaks of quantity, that’s number of followers and number of updates. Having a Strong Social Media is about quality. It’s about a strong visual language, engaging captions and conversations, discussions in the comment section, and most importantly image building. Social media strength is not about frequency of posting, but rather putting out quality content that your audience will respond positively to.

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Philippine Pageant Newsmakers of 2020

2020 was a hard year for pageantry. So it is no shocker that a number of the news-makers on this list are on the negative aspect of pageantry.

Here’s the list of 7 news-making headlines that shocked and shaped the pageant industry this past year…

7. A Question of Decency in Pageants – how far can candidates go bare before they are called out for too much exposure? That was one of the hottest topics that was taken out of context by a number of pageant pages on Instagram. During the height of the Miss Universe Philippines pageant, a number of candidates posed in too provocatively styled shoots and swimsuit photographs which prompted a huge debate between pageant admins. And with strong arguments from opposing views, some pageant admins and personalities fought for each of their sides. Unfortunately none of the candidates who posed provocatively even made top 5.

What can be considered crossing the boundaries of decency in pageantry?

6. Fake Scandal Video and Images Propagated by Catriona’s Detractors – this year we saw both Indonesian trolls and Filipino pageant haters spread malicious images and spliced videos of Catriona Gray online. It was such a huge headline that Catriona decided to go to the National Bureau of Investigations to file a case against those that propagated these fake and doctored images and videos.

5. Changes in Miss Universe National Directors – in a movement that started in 2019, the year saw more changes in leadership for several more MU franchises. Colombia, Spain, Guatemala followed the change in franchise ownership and/or leadership from 2019’s Venezuela, Puerto Rico, Thailand and the Philippines. And with the rumored new ND for the USA with former Miss USA Crystle Stewart, 2020 truly saw the “in with the new and out with the old” in franchise ownership.

4. Miss Earth’s Successful Virtual Pageant – when it was announced that the Miss Earth pageant will continue its 20th edition with a virtual pageant, a number of fans raised concerns. ME was the only Alpha pageant to stage their competition this year… Miss Universe is to hold their 69th edition in the first trimester next year while both Miss International and Miss World cancelled their pageants and will return in 2021.

3. Miss Universe Philippines Leakages – newbie pageant with newbie personnel running the organization; that was evident with the numerous leakages and slip ups that marked the first year of the organization. They started off with huge promise that would later be marred with information leaks that could only come from within their own organization. From the schedules, design of the new crown, stage design and concept, down to the actual winners of the competition, were all leaked days and/or hours before the culmination of the pageant activities. Even as they are sequestered and quarantined in a location far from the capital, numerous insider info continued to leak from within the org. Which even included the video of the crowning of the new MU-Philippines hours before the finals was finished.

2. Miss Universe Organization Financial Trouble – the signs were there but nobody saw how the pageant’s parent company, Endeavor, made headlines for its huge financial issues. With massive debts, personnel furloughs and lay-offs, to live events cancellations, the MUOrg was deeply affected by the financial woes of its parent company.

1. Covid19 Pandemic – no other news is bigger than the corona virus pandemic that gripped the entire world in 2020. Due to its nature, live events are cancelled and it basically eradicated the pageant schedules this year.

2020 Year End Special Report – A Year That Was

2020 will be remembered as a year that shifted the entire way we live. It has shifted how pageantry could still be relevant in a society that has altered its course permanently. This is the year that was.

Same can be said of how this year has changed in the pageant industry. The industry as a whole had to re-evaluate and reassess a number of things this year. From how they select their winners, how to prep them for international competitions, to how pageants are held, how to improve revenue streams, etc… pageantry as a whole had an entire year to reconfigure what it means to hold pageants in a tumultuous year.

Through triumphs and trials, these are some of Sashes&Scripts’ actions and counter-actions to a year of difficulty…

Continue reading “2020 Year End Special Report – A Year That Was”