2018 was a major year for the Sashes&Scripts blog and its social media channels. It was a year of change and growth for the blog and a year of renewal and maturity for this blogger.
Today we are posting on the important dates that marked our highest of highs and lowest of lows. In just a span of 12 months, the blog has undergone changes that may seem unnoticeable to you, our readers. These are some of the biggest triumphs and trials that we have encountered on a trying but fulfilling year.

February 25, Launch of Sashes&Scripts’ Facebook page – this day was the start of major changes on this blogger’s social media game. Establishing our own Facebook page meant spreading our wings and applying what we’ve learned from our time with Sash Factor. This companion page of the main SF page meant having this blogger to manage three social media accounts under SF. That was the original plan, little did we know that it will change in a matter of just 4 weeks…
March 15, Sashes&Scripts Blog Hit 1.5 million Clicks – certainly one of our biggest triumphs of this year. The blog hit 1.5 million clicks in less than 5 months since we hit our first million. On our first blog under the defunct SashFactor.info website, we were able to hit the 1 million hits after a little over 2 years. With the new blog, we did that in less than a year. While earlier projections of hitting 2M within 2018 didn’t came into fruition, we are hopeful that before March 15, 2019, we will be on our 2nd million hits. All is that because of the support that the blog has been getting from our Facebook and Instagram followers…
March 18, Our First Time to Watch BBP Live – yes this year was our first time to watch the Binbining Pilipinas pageant live. After 4 years of blogging, this would be the first time that we watched the pageant live at the Smart-Araneta Coliseum. We have to say that the energy we got from watching the nationals live was almost the same as the energy during the Miss Universe pageant.
March 21, Sashes&Scripts Parts Ways from Sash Factor – one of the saddest moments of this year was having to separate ways from Sash Factor. After being maliciously misreported to the BPCI powers at be, we’ve decided to take a sabbatical from Sash so as not to affect the accreditation of the team. There was a silver lining to it however. This allowed us to break from being tethered to certain limitations of fear of hurting feelings and egos with our write ups.
April, Dip in Blogsite Clicks – after leaving SF, the blog took a huge dip on monthly clicks. Not having to rely on the influx of traffic from the SF social media platforms made us realize that Sashes&Scripts have to grow itself organically on the major platforms that draws clicks and following. During the months that followed, we laid the groundwork to build our social media following as well as our email subscription and WordPress following on the blog.
July 27, 2k Followers on Sashes&Scripts Facebook Page – from 0 to 2k followers in just a span of 5 months! That is such a feat to achieve considering the new Facebook algorithms that makes it difficult for newly established pages to have massive reach and following. The next milestone to achieve after this is hitting the 3k, 4k, 5k then 10k follower mark.
August, Sash&Scripts Facebook Engagements Skyrockets – during this period we started to experience double digit percentages on engagements per post. This means that despite having low numbers of followers, our post are having more clicks, replies, shares, likes, etc… However, these high engagements illustrated that we are outperforming other similar blogs and pages having 5k or 10k followers.
August-October, Growth of Website Clicks from Instagram – from 0 website clicks to a single digit to a double digit clicks per week. This month marks the last time that our IG page would only have a single digit website clicks per week. This also marked peak of our #MANicMondays that sparked some heated discussion with pageant friends on whether we should continue such feature.
October 23, 1k Followers on Sashes&Scripts Instagram – this social media platform is a bit alien to me when I started it on December 15th of 2017. Slow but sure progress. Despite the slow crawl, we’ve been able to have 1k following in less than a year (10 months to be exact). It was after a #MANicMonday series and a video profile on Bb. Pilipinas Grand, Eva Patalinjug that we got our first 1k followers…
November 13, 3k Followers on Sashes&Scripts Facebook Page – an additional 1k Facebook followers were added on this date, less than 3 months since we hit 2k. And as the year closed we had 3k followers on Facebook and all of that was built organically from scratch. No paid followers, bots or fake profiles to follow. That is quite remarkable considering we never took paid ads to increase followers, impressions or reach.
December 31, 4k Followers on Sashes&Scripts Facebook Page – before the year closed, in just a matter of a month, our Facebook page took in an additional 1k followers.
There are also several other milestones we have reached this year. One of which is being part of the team that conceptualized the national costume of Catriona Gray for Bb. Pilipinas. Having that attire win the Pitoy Moreno Award for Best in National Costume was a huge honor as I have always been a fan of the late Fashion Czar of Asia. And having Catriona recognize us was just the icing to the cake…
More and more small triumphs lined our year but so far these are the ones that had massive impact on us. 2018 was the year that this blogger started to move the blog from merely providing news & updates to catering you with important pageant news, balanced and perceptive insights, valuable updates and mouth-watering rumor mills/ blind items/ hidden posts that informs, amuses & entertains, as well as enlightens. We started to make the blog more than just your source of info but part of your pageant lifestyle. This coming 2019, we have in place a couple of things for our followers to look out for and be excited about. We will be revealing each of them as the year unfolds…
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