Endeavor: Facts, Figures and Financial Woes

The Miss Universe pageant’s parent company, Endeavor (formerly known as WME|IMG) is in a financial quandary.
Here’s how to make sense of all of these financial woes…

THE FACTS
COMPANY NAME: Endeavor Group Holdings, formerly known as William Morris Endeavor Entertainment (WME or WME-IMG)
– Endeavor also leads a group which owns the Ultimate Fighting Championship and owns the Miss Universe pageant. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell.
INDUSTRY: Entertainment Industry (talent management, live entertainment, sports, etc…)
FOUNDED:
– William Morris Agency was founded in New York in 1898.
– The Endeavor Talent Agency was launched in 1995.
– WMA and the Endeavor Talent Agency announced that they were forming William Morris Endeavor in 2009.
– WME and Silver Lake announced the acquisition of IMG for $2.4 billion in 2013.
– WME-IMG reorganized in October 2017 with the parent company being renamed from WME-IMG to Endeavor.
PRIMARY HEADQUARTERS: 9601 Wilshire Boulevard, Beverly Hills, California 90210, United States
OWNERSHIP STATUS: Privately Held (backing)
FINANCING STATUS: Private Equity-Backed
NUMBER OF EMPLOYEES: estimated between 5,000 to 10,000

NOTES ON FINANCES: Endeavor’s revenue was $3.61 billion in 2018 with a net income of $100.1 million after adjustments. Recent filings as of 2018-2019, the company is saddled with $4.6 billion of long-term debt, with total liabilities of $7.2 billion and $830.9 million in cash assets.

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IMG|WME IN TROUBLE, WILL MISS UNIVERSE PAGEANT SURVIVE? The Miss Universe parent company Endeavor, suffered another setback as its credit ratings has been downgraded to a "substantial risk". What that means and how it may affect the Miss Universe pageant is on the link in bio! . . . . . . . #SashesAndScripts #UltimatePageantBlog #pageantblogger #pageantblog #Mikimoto #MikimotoCrown #MissUniverse #ConfidentlyBeautiful #MissUniverso #Endeavor #IMGWME #IMG #WME

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THE TIMELINE
In December 18, 2013, WME announced the acquisition of IMG for $2.4 billion. The following years to come between 2015 to 2016, the company acquired several sports-related companies and events like the Professional Bull Riders, Ultimate Fighting Championship, as well as literary agency Rabineau Wachter Sanford & Gillett and the Miss Universe pageant.

May 24, 2019 – Endeavor Group files for IPO (Initial Public Offering). An initial public offering (IPO) refers to the process of offering shares of a private corporation to the public in a new stock issuance.

September 26, 2019 – Endeavor cancelled its planned IPO that was set for September 27. The cancellation was due to weak IPO demand.

March 25, 2020 – the company laid off around 250 staff as the sports and film industries continue to be on shut down amid the global spread of the Covid-19 pandemic.

April 2020 – S&P Global Inc. dropped its credit ratings for WME|IMG and Endeavor.
– Endeavor is cutting, furloughing, or slashing the pay of one-third of its approximately 7,500 employees
– The pay reductions will proportionately increase according to base salary, from 5% to 30%.
– CEO Ari Emanuel and Patrick Whitesell, Endeavor’s executive chairman, are to give up the remainder of their 2020 salaries. 

April 27, 2020 – Endeavor decided to cut about one-third of its staff.

May 7, 2020 – WME announced that it would lay off or furlough roughly 20% of its work force.

May 11, 2020 – Moody’s Investors Service Inc. downgraded its outlook for Beverly Hills-based WME IMG Holdings to negative from stable, and lowered the company’s credit rating.

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IN HUGE DEBTS! Endeavor currently has an astonishing $4.6 billion in long-term debts and overall liabilities totaling $7.2 billion. And selling their assets is possibly one of the things they can do to pay creditors. Question is, will they sell the Miss Universe pageant? Your thoughts? What their debt means and how it may affect the Miss Universe pageant is on the link in bio! . . . . . . . #SashesAndScripts #UltimatePageantBlog #pageantblogger #pageantblog #Mikimoto #MikimotoCrown #MissUniverse #ConfidentlyBeautiful #MissUniverso #Endeavor #IMGWME #IMG #WME #piawurtzbach #catrionagray #paulinavega #zozibinitunzi #irismittenaere #gabrielaisler #demileighnelpeters https://sashesandscripts.wordpress.com/2020/04/27/endeavor-miss-universe-pageant-survival/

A post shared by Sashes&Scripts (@sashesandscriptsofficial) on May 1, 2020 at 2:01am PDT

Related articles on this topic:
– IMG|WME in Financial Trouble, Miss Universe Pageant Survival in Question
– How Much is the Miss Universe Pageant Worth?

SOURCES:
* https://pitchbook.com/profiles/company/53004-70
* https://nypost.com/2019/05/23/endeavor-group-owner-of-miss-universe-pageant-and-ufc-files-for-ipo/
* https://labusinessjournal.com/news/2020/may/01/endeavor-credit-rating-gets-another-downgrade/
* https://www.wsj.com/articles/endeavor-plans-coronavirus-driven-staffing-cuts-11587581112
* https://www.sportbusiness.com/news/endeavor-lays-off-250-staff-with-more-cuts-to-come/
* https://variety.com/2020/film/news/wme-endeavor-layoffs-1234586781/
* https://www.digitalmusicnews.com/2020/04/23/endeavor-cuts-furloughs-slashes-employees/
* https://fortune.com/2020/05/13/endeavor-reports-of-our-demise-are-greatly-exaggerated/
* https://nypost.com/2019/09/26/ari-emanuels-entertainment-company-is-pulling-its-ipo/
* https://variety.com/2020/biz/news/endeavor-pay-cuts-ari-emanuel-patrick-whitesell-1203551733/
* https://www.latimes.com/entertainment-arts/business/story/2019-09-26/endeavor-lowers-it-ipo-price-range-ahead-of-its-market-debut

Miss Universe Franchise Holders: Out with the Old, In with the New

Find a bigger business partner, remove the franchise from old partner, give the franchise to the new business partner, then front a former Miss Universe pageant girl for the new national pageant organization. Or look out for the local financier of the MU pageant, negotiate a 5-year franchise deal, then remove the franchise from the old partner to the new one…

That seems to be the current modus operandi of the Miss Universe pageant in finding new business partners to hold national franchises for the MU pageant.

NOTE: some of the points enumerated here maybe based on rumors alone, reader discretion is advised… 

• Miss Universe Puerto Rico, WapaTV – one of the most shocking stories of a franchise takeover in 2018 was that of the Miss Universe Puerto Rico franchise. Desiree Lowry held the franchise since 2009 and was stripped of the franchise ownership on rumors that a higher franchise fee bid was the main contributing factor. It was reported on Spanish-language news websites that the decision to award the franchise to WapaTV was from the Miss Universe Organization itself. The current national director is Denise Quinones, former Miss Universe who won in 2001.
• Miss Universe Philippines, MUP Organization (LCS Group?) – after businessman Chavit Singson of the LCS Group hosted the Miss Universe 2016 pageant in the Philippines, he has been vocal that he already acquired the franchise in 2019. Now with the establishment of the MUP org, the 5-year franchise deal is said to be under the new pageant organization. The new pageant is being fronted by national director Shamcey Supsup, a former runner up in Miss Universe 2011.
  

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  #Repost @themissuniverseph • • • • • • Announcement: The Miss Universe Organization expresses its heartfelt gratitude to the Araneta Group and Binibining Pilipinas Charities, Inc. for their more than 50 years of stewardship of the Miss Universe brand and franchise in the Philippines. Both organizations have made an indelible mark in the international pageant scene for celebrating the intelligence, beauty and grace of hundreds of Filipina queens, and for garnering several international titles through the years. Undeniably, the most prestigious of these titles continues to be the coveted Miss Universe Philippines. The foundation and fundamentals of Philippine Pageantry are known worldwide to be solid and shall endure all because of the hard work and commitment of the Araneta Group and BPCI. Today is a momentous occasion as the country and the Miss Universe Organization focus their collective gaze towards the future of pageantry. It is but fitting that the path to the future be led with vigor and a vision aligned with the transformative purpose of Miss Universe. The Miss Universe Organization is thrilled to announce its partnership with the Miss Universe Philippines Organization – a fresh team that will lead the country towards its continued quest to share the beauty and grace of the Filipina to the rest of the world. The new organization will be headed by Shamcey Supsup as the National Director. She will be joined by Albert Andrada as the Design Council Head, Jonas Gaffud as the Creative Director, Lia Ramos as Head of Women Empowerment Committee and Charity, Atty. Nad Bronce as Head of Legal Affairs, and Mario Garcia as Business Development/ Marketing Head. Rooted in the same strong foundations that have earned the country title after title in the past half century, the Miss Universe Philippines Organization is poised to bring the Miss Universe franchise to greater heights. More importantly, it is the continued support of the pageant fans and community that inspires the Miss Universe Organization to take this crucial step forward. With the Filipina at the center of it all, a bright and beautiful future lies ahead. Mabuhay!

  A post shared by Sashes&Scripts (@sashesandscriptsofficial) on Dec 8, 2019 at 11:16pm PST

• Miss Universe Thailand, TPN – Surang Prampree has held the Miss Universe Thailand franchise since 2000. That came to an end when the MUT franchise was removed from her and transferred to TPN with Somchai Cheewasutthanon as the new national director. Rumor has it that that the MUOrg was impressed with the way TPN came in to save the MU2019 pageant after the original license holder (TW Investments) wasn’t able to put up the pageant.
• Miss Universe Colombia, CNB Señorita Colombia – has CNB has never had the Miss Universe license under its President Raimundo Angulo Pizarro. RCN, Jolie/Vogue, and several other corporations had the franchise and gave the CNB the right to send its winners. When in 2019, RCN did not broadcast the CNB Senorita Colombia pageant, this should have been a red flag that things are not rosy. Former Miss Universe Germany and Senorita Colombia candidate Natalie Ackermann is now the new franchise owner.
  

Do you think money is the major factor in the transfer of these franchises? Do you think this will end here or will there be another casualty in the next few months?

Join in the discussions below…

Our Favorite Binibining Pilipinas International Winners

The Binibining Pilipinas International is now the highest title in the most prestigious and longest running national pageant in the Philippines.

Since Nenita ‘Nini’ Ramos was first fielded by the BBP pageant to the Japanese-owned pageant, the Philippines managed to win 5 MI titles under the Binibining Pilipinas Charities Incorporated (BPCI). As a pageant fan since the 1990’s we’ve some to love a number of our Filipina reps in this Tokyo-based competition.

Below are Sashes&Scripts’ favorite Binibining Pilipinas International titleholders:

1. Yedda Marie Mendoza Kittilstvedt, Bb. Pilipinas International 1996 – highest on our list is this 5’9″ stunner from Cebu. A niece of former Binibining Pilipinas Universe Pilar Pilapil, Yedda could have been best sent to Miss Universe that year. Although her top 15 placement in Miss International that year is well-merited. Now a public servant, Yedda remains to be one of the prettiest ladies the Philippines ever sent to the MI pageant.
   

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   Being a mother is to live up the strengths one never thought she had and to face the worries and troubles of this life with all the courage that she can muster. She is one who can take place of all others, but whose place no one else can take. There is no blessing that can be compared to the selfless and unconditional love of a mother! A salute to all the mothers in the world! Happy Women’s Month! #Maruja 
#InternationalWomensMonth
#WomensEmpowerment
#WomensMonth
#WomenLeaders
#WomenLegislators

   A post shared by Yedda Marie Romualdez (@yeddamarieromualdez) on Mar 5, 2018 at 11:46pm PST

2. Gladys Andre Dueñas, Bb. Pilipinas International 1995 – during her year, Gladys would have been better sent in Miss Universe, Reham Snow Tago in MI and Joanne Santos in MW. She was smart, gorgeous and articulate, not to mention a seasoned model under Pitoy Moreno. Her unique Pinay features and well proportioned 5’7″ frame would have been a hit in Namibia. It was no surprise that only Gladys placed among her BBP batchmates as she made it among the semifinalists in Tokyo.
   

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   Binibining Pilipinas-International 1995 and Miss International 1995 Top 15 Semi-Finalist Gladys Dueñas 👸🏻👑#beautypageant #missphilippines #beautyqueen #beauty #pageant #repost #queen #bbpilipinas #bbpilipinas1995 #missinternational #missinternational1995 #gladysduenas

   A post shared by GBQW (@greatestbeautyqueensoftheworld) on Aug 30, 2017 at 9:01am PDT

3. Precious Lara Quigaman, Miss International 2005 – at 5’6″ tall, she was the shortest among all Filipina MI winners. Her well proportioned body made her look exceptionally tall and her sincere delivery of her speech made her stand out in Japan. She was the most successful winner in her BBP batch and was the sole Alpha pageant winner during the 2000’s from the Philippines.
   

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   WHAT EVER HAPPENED TO LARA QUIGAMAN’S CROWN & SASH? The Miss International pageant is one of the few remaining international competitions that awards their winners with a cash prize, sash, trophy, glass plaque, and a gold and pearl Miss International tiara. Check out the "Latest Post" on the link in bio to find out what ever happened to Lara's Miss International tiara and sash… . . . . . . . #SashesandScripts #PageantBlogger #UltimatePageantBlog #PageantBlog #PageantBlogger #BbPilipinas #BinibiningPilipinas #LaraQuigaman #PreciousLaraQuigaman #MissInternationa2005 #MissInternational #CheerAllWomen #MissInternacional

   A post shared by Sashes&Scripts (@sashesandscriptsofficial) on Apr 30, 2020 at 6:01pm PDT

4. Jessie Alice Dixson, Bb. Pilipinas International 1986 – those who grew up with her in ‘Okay Ka Fairy Ko’ and ‘Dyesebel’, would have fallen in love with Alice. Her showbiz career eclipsed her pageant beginnings. Alice was a mere teenager when she won in Binibining Pilipinas and managed a respectable semifinalist finish in Miss International 1986.
5. Kylie Verzosa, Miss International 2016 –  hers was a speech that is considered the modern-day gold standard in MI speeches. The 5’8″ preschool teacher from Baguio is the frontrunner in the 2016 BBP pageant. In fact Kylie was our personal favorite to win the Miss Universe Philippines title that year. She would have easily made top 3 in MU although her winning MI was perhaps the greater reward.
   

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   This Women’s Month, I encourage women to go for what they want, to take control and not be boxed by the rules set by society. We are not defined by our looks, nor our bodies. (I firmly believe in My Body, My Choice!) I’m so glad to be working in a company that believes in these values! Visit and watch @avonph’s #Timetoreflectvideo Avon perfume in: Black Dress Also so happy to be part of the @avonph family 💜

   A post shared by Kylie Verzosa (@kylieverzosa) on Mar 9, 2020 at 4:07am PDT

Who are your favorite Binibining Pilipinas International winners? Let us know on the comment section below…

Filipina Representatives in Miss Earth

Youngest among the four biggest international pageant, the Miss Earth competition is dominated by Filipina representatives in terms of placements and wins.

The selection of Filipina representatives to the Miss Earth competitions is carried out by the Carousel productions. Established in 2001, the winner was originally named as “Miss Philippines” (2001-2003) before being renamed Miss Philippines Earth to avoid confusion with the Binibining Pilipinas (which is literally translated into Miss Philippines).

The beauty pageant whose cause is to promote environmental preservation, is dominated by the Philippine candidates, only missing the semis 3 times in its almost 2 decade history. Meet the ladies below…

2001      Carlene Aguilar, Top 10
2002      April Perez, Top 10
2003      Laura Dunlap, Top 10
2004      Tamera Szijarto, Top 8
2005      Genebelle Raagas, Top 16
2006      Catherine Untalan, Miss Earth-Water
2007      Jeanne Harn
2008      Karla Henry, Miss Earth 2008
2009      Sandra Ines Seifert, Miss Earth-Air

2010      Psyche Resus
2011      Athena Imperial, Miss Earth-Water
2012      Stephany Stefanowitz, Miss Earth-Air
2013      Angelee delos Reyes, Top 8
2014      Jamie Herrell, Miss Earth 2014
2015      Angelia Gabrena Ong, Miss Earth 2015
2016      Imelda Schweighart
2017      Karen Ibasco, Miss Earth 2017
2018      Celeste Cortesi, Top 8
2019      Janelle Tee, Top 20

Below is an infographic of the Filipina winners and placers in Miss Earth.

Aurora Pijuan, Miss International 1970

May 16^th 1970 will always be remembered as the day that the Philippines won its second Miss International with Aurora McKenney Pijuan. The 5’8” Filipina-American lass from Bacolod bested 46 other candidate for the title.

Au-au was born November 11, 1949, and was only 20 years old when she won the crown on May 16^th. Measuring 35-25-36 ½ the tall brunette was a frontrunner in the Binibining Pilipinas pageant. Back then it was deemed that no country could ever win a back-to-back victory in the Miss Universe pageant, especially with the reigning queen Gloria Diaz from the Philippines. So it was then paved to make way for Aurora in Miss International that year while Simonette delos Reyes was sent to the Miss Universe pageant. Au-au competed in Osaka and her win made the Philippines become the first country to win the MI title twice. During the Miss International competition, Aurora wore a pink mini-dress with flared pants underneath, a bold fashion statement where gown are the de rigeour outfits.

Aurora in her Terno with other candidates in their national attire…

Competing in the swimsuit round…

A bold fashion statement: a minidress paired with trousers…

At her homecoming parade, Au-au wore a red terno to match the red velvet cap of the Mikimoto crown. In that time, the Miss International Organization allowed the Mikimoto crown to travel with its winner. Back then, the pearl encrusted crown was valued at $70,000. Among the six MI winners of the Philippines only Aurora Pijuan, Precious Lara Quigaman and and Bea Rose Santiago were able to wear the original MI crown for their parade. Gemma cruz wore a hat for her parade. Melanie Marquez wore her gold and pearl encrusted MI Mikimoto tiara while being accompanied by her full MI court in her homecoming parade, the only Filipina to ever do so. Kylie Verzosa wore a replica of the Miss International crown during her homecoming parades (one on Cubao and the other in Baguio).

After Aurora’s reign, she became a sought after model and product endorser. She also had a few films to her credit.
Hope you enjoyed the photo-collages of Aurora… Drop us a comment below and let us know what you think of today’s article…

Filipina Representatives in Miss International

Six crowns, 4 runner up positions and 23 finalists and semifinal placements: that is how the Philippines has performed in the Miss International pageant.

Among the four biggest international pageants currently in existence, the Tokyo-based Miss International pageant is the pageant that the Philippines has been most successful. Currently, the country ranks second with the most number of wins with 6 titleholders, trailing behind Venezuela’s 8 crowns.

SIDE-NOTE: we have been meaning to do this blogpost for the longest time but never got along to finishing it. 
What took us so long? 
Well we find it close to impossible to find a decent photo of Miss International 1964 Gemma Cruz in a swimsuit. Gemma hoped during the competition in Long Beach that her swimsuit photos wouldn't reach the Philippines away from her conservative family. In a way it did came true as it is so difficult to look online for a high-def pic of hers in her blue Catalina swimsuit.

PHILIPPINE CANDIDATES IN THE MISS INTERNATIONAL PAGEANT

Here are the 60 ladies that wore the Philippine sash in the 60 years of the Miss International pageant…

1960       Edita Vital, Top 15
1961       Pilar Arciaga
1962       Cynthia Ugalde
1963       Monina Yllana, Top 15
1964      Gemma Teresa Cruz, Miss International
1965       Isabelle Santos
1966      NO INTERNATIONAL PAGEANT HELD
1967       Margarita Romualdez
1968       Nenita Ramos, Top 15
1969       Margaret Rose Montinola, Top 15

1970      Aurora Pijuan, Miss International
1971       Evelyn Camus, 2nd Runner-up
1972       Yolanda Dominguez, 2nd Runner-up & Best in National Costume
1973       Maria Elena Ojeda, 4th Runner-up
1974       Erlynne Bernardez
1975       Jaye Murphy, Top 15
1976       Maria Dolores Ascalon, Top 15 & Best in National Costume
1977       Maria Cristina Alberto
1978       Luz Policarpio
1979      Mimilanie Marquez, Miss International & Best in National Costume

1980       Diana Jeanne Christine Chiong, Top 12
1981       Alice Veronica Sacasas, Top 15
1982       Maria Adela Lisa Manibog
1983       Flor Eden Pastrana
1984       Maria Bella Villa Nachor
1985       Sabrina Simonette Marie Artadi
1986       Jessie Alice Dixson, Top 15
1987       Maria Lourdes Enriquez
1988       Maria Anthea Robles
1989       Lilia Eloisa Andanar, Miss Friendship

1990       Jennifer Perez Pingree
1991       Maria Patricia Betita, Top 15
1992       Jo-Anne Timothea Alivio
1993       Sheela Mae Santarin
1994       Alma Concepcion, Top 15 & Miss Friendship
1995       Gladys Andre Dueñas, Top 15
1996       Yedda Marie Kittilstved, Top 15
1997       Susan Jane Ritter, Top 15
1998       Colette Centeno Glazer, Top 15
1999       Georgina Anne Sandico

2000       Joanna Maria Peñaloza
2001       Maricarl Tolosa
2002       Kristine Alzar
2003       Jhezarie Javier
2004       Margaret-Ann Bayot, Top 15
2005       Precious Lara Quigaman, Miss International
2006       Denille Lou Valmonte
2007       Nadia Lee Cien Shami
2008       Patricia Isabel Fernandez, Top 12
2009       Melody Adelheid Gersbach, Top 15

2010       Krista Eileen Kleiner, Top 15 & Miss Expressive
2011       Dianne Elaine Necio, Top 15 & Miss Internet 
2012       Nicole Cassandra Schmitz, Top 15
2013       Bea Rose Santiago, Miss International 2013
2014       Mary Anne Bianca Guidotti
2015      Janicel Lubina, Top 10 & Best Dresser awardee
2016      Kylie Verzosa, Miss International 2016
2017       Maria Angelica de Leon
2018       Ahtisa Manalo, 1^st Runner Up
2019       Bea Patricia Magtanong, Top 8

Below is an infographic of the Filipinas who were successful in the Miss International pageant. Go ahead and share this to everyone…

These are the Philippine representatives who placed in the Miss International pageant…

Learn more about the Filipina Miss International winners here.

Did you loved today’s blogpost/ article? Let us know on the comments below..

Is The Philippines Winning Too Much, Too Often?

In the past 10 years, the Philippines have scored at least a dozen major international pageant titles. It is for that same reason that it attracts both the good and the bad kind of attention…

Factoring only the 4 biggest international pageants alone, the Philippines have only missed making semis 6 times over a period of 10 years. That’s an 85% batting average (34 out of a 40 possible placements) for our reps to make semis.

PHILIPPINE PAGEANT VICTORIES IN THE PAST DECADE

From the years 2010 to 2019, the Philippines have raked over 16 international titles:

4 Miss Tourism International wins – 2012, 2013, 2017 & 2019
3 Miss Earth wins – 2014, 2015 &2017
2 Miss International wins – 2013 & 2016
2 Miss Universe wins – 2015 & 2018
1 Miss World win – 2013
1 Miss Supranational win – 2013
1 Miss Intercontinental win – 2018
1 Miss Asia Pacific International win – 2018
1 Miss Globe win – 2015
1 Reina HispanoAmericana win – 2017
1 Miss United Continents win – 2017
1 Miss Eco-International win – 2018
1 Miss Multinational win – 2018

1 Manhunt International win – 2012
1 Mister International win – 2014
1 Man of the Year win – 2016
2 Mister Gay World wins – 2017 & 2019
1 Mister Universal Ambassador win – 2018
1 Mister Model Worldwide win – 2018
1 Mister Universe Tourism win – 2018
1 Mister Tourism and Culture Universe – 2019

And those do not include the various new international competitions won, 20+ runner-up wins, and numerous semi-finalist positions earned over the past decade.

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CAN YOU NAME THEM ALL? From the years 2010 to 2019, the Philippines marked its 2nd Golden Era in pageantry after scoring international titles one after the other. Overall, the country produced 20 international winners from different international competitions! Follow us @sashesandscriptsofficial for more pageant updates, rumors and trivia! . . . . . . . #SashesandScripts #PageantBlogger #UltimatePageantBlog #MissUniverse #MissInternational #missworld #missearth #misssupranational #catrionagray #piawurtzbach #jamieherrell #bearosesantiago #angeliaong #mutyadatul #anncolis #sharifaakeel #cynthiathomalla #wynwinmarquez #kylieverzosa #jeslynsantos #rizzinigomez #karengallman #meganyoung #angeligomez#karenibasco #sophiasenoron #janniealipoon #cyrillepayumo #puteriindonesia

A post shared by Sashes&Scripts (@sashesandscriptsofficial) on Apr 30, 2020 at 2:00am PDT

While this level of success is a reason to celebrate for Filipino pageant fans, it has its own set of negative effects. It surely has become a magnet of both praise and inflammatory comments from different corners of the world. Has the Philippines been winning too often that it attracts envy from other countries?

They say that people won’t throw stones unto a tree without fruit, so it probably means that the Philippines is full of it that there are cases where it feels like it’s us versus the world most of the times.

SOCIAL MEDIA
Social media warfare is not an uncommon occurrence during the international pageant season. During the months leading to the peak of October to December, social media is inundated by warring factions from different countries. Pageant administrators and fans have been a strong defense (and in a number of occasions, a strong offense) against trolls, haters and online bullies. And more than that, they are the marketing machinery behind our success in pageants as they could make anyone trend on social media through various platforms (Instagram, Facebook or Twitter).

Let us also be clear that our side isn’t without fault or is always innocent. We are as equally guilty of the same dirty tactics as other online haters do. The only difference is that Filipinos are far more social media savvy than other pageant fandom.

Why do we attract so much online hate? Sashes&Scripts have a couple of theories.

1. Social Media Noise – with the Philippines ranking highest in social media usage in the world, it is no surprise that the content our pageant pages generate gets so much mileage. This is the reason why foreign pageant pages just love to generate click-bait posts for Filipinos to look and engage into. They post anything on our queens and we’re likely to comment, like or share… On the flipside, we also create great content on social that generates such a buzz it’s like a fodder for any social media algorithm.
2. Filipino Pride – on the other side, Filipinos do have a tendency to brag about our achievements in pageantry. In fact a de facto argument stopper with any pageant troll is our inclination to compare number of wins versus the other fans – effective, but rubs others’ pride badly. And we tend to shove it down their throats until our hands are so far down that we can handshake our other hand out of their other orifice.

Now take those two and mash them up and you’ll see why we get so much heat from other pageant fandoms.

UNAPOLOGETIC AND PROUD
However, why shouldn’t we be proud of what our Filipina queens achieved in the international arena? Why should we not celebrate them when they bring home a victory?

Each of the Philippines’ victory, big or small, is recognition of the sacrifice that our representatives undergo. The bigger the risk and sacrifice, the higher should be the rewards. And giving our candidates the nod that they did great – whether it ends with a crown or not – is just rightfully so for the things that they have to deal in the process of the competition. It is just about right for the pressure that we burden them when they wear the sash that says “Philippines”. They bear our weighted expectations and we lift them back in times they need our support. That seems to be a fair trade.

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What’s your take on the plans of the Miss Philippines Earth to hold a virtual pageant? Do you think this will be how pageants will be done post-Covid19 pandemic? Let us know your thoughts below… Follow us @sashesandscriptsofficial for more pageant updates, rumors and trivia! . . . . . #SashesandScripts #PageantBlogger #UltimatePageantBlog #PageantBlog #PageantBlogger #MissEarth #MissPhilippinesEarth #MissEarthPhilippines #KarenIbasco #AngeliaOng #JamieHerrell #KarlaHenry

A post shared by Sashes&Scripts (@sashesandscriptsofficial) on May 2, 2020 at 2:00am PDT

In summary, Filipinos should take their victories and be proud of them. There is nothing noble in shrinking ourselves just so not to offend others’ fragile egos. We may yet have to learn how to be humble in victory and gracious in defeat – but we should not be ashamed of the hard-earned and hard-fought wins we have achieved in pageantry.

Tell us what are your thoughts on this topic. Are we winning too much and too often?

 

Evangeline Pascual: First Filipina Miss World We Never Had

Miss Republic of the Philippines 1973 Evangeline Pascual, is the first Filipina Miss World that the Philippines never had.

The former beauty queen-turned actress, public speaker, model, painter and former radio anchor Evangeline Louise Ancheta Pascual could have been the first Filipina Miss World in 1973.

At a young age of 16, the 5’11” lass from Orani, Bataan is the 8th Philippine entry at the MW pageant held which was at the Royal Albert Hall in London, England in 1973. Evangeline and USA’s Marjorie Wallace were tied for the top spot at the coronation and a re-vote was made wherein an American judge, Gregory Peck tilt the decision in favor of Miss USA. Evangeline was eventually proclaimed 1st Runner-up.

The new Miss World was later on stripped of her title 104 day since her victory. Marjorie Wallace was fired due to her much publicized scandalous affair with a very much married man, popular Welsh singer Tom Jones, while still being engaged to another man, Formula One driver Peter Revson.

Miss World organizers arrived in Manila to offer the duties and responsibilities left by the winner to Evangeline but without the title and the crown. By then she was already an upcoming movie actress and a most sought after model so she refused for personal and professional reasons. She was already signed with several film contracts that she could no longer back out of.

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Did you know that #EvangelinePascual was offered the duties and responsibilities of the 1973 Miss World title without being acknowledged as winner after Marjorie Wallace was removed? … Check out the 10 biggest Miss World Scandals on the link in bio… https://sashesandscripts.wordpress.com/2018/09/14/the-biggest-scandals-and-controversies-of-miss-world/ . . . . . #SashesandScripts #UltimatePageantBlog #PageantBlogger #pageant #pageantry #MissWorld #MissMundo #MissMonde #scandal #controversy

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The crown was then offered to the 2nd runner-up that year, Patricia Teresa Yuen Leung of Jamaica. Patsy Yuen accepted the offer to complete the Miss World duties without being officially crowned as Miss World.

IMHO it was an injustice to ask anyone to complete the reign of a winner without acknowledging her as the new queen. Evangeline should have been instated as the new Miss World that year…
Do you agree? Let us know on the comments below…

Successful Binibining Pilipinas Repeaters

The longest running and most prestigious pageant in the Philippines is the Binibining Pilipinas pageant. It is the reason why most Filipina beauty queen wannabe wants to join and win the national tilt, even as to join more than once.

But not every Binibining Pilipinas is as lucky enough as following ladies who returned to compete and clinched a runner up placement or even a title on their next try.

NOTE: this is a lengthy read. So please have the patience to go through all the names of the ladies who are in the list.

THE NEVER SAY DIE BINIBINIS

If ladies flock to join and re-join the BBP pageant year in and year out, then the Binibining Pilipinas Charities Incorporated (BPCI) must be doing something right. There are over 20 BBP repeaters who would later win a crown in the pageant.

The Miss International Beauty Pageant

Since its inception in 1960 the Miss International has been a pageant that has built a quiet but long standing history and solid reputation.

Miss International History
The pageant has long held its stronghold as the third oldest international pageant among the 4 biggest international pageants in existence. The pageant itself was first borne after the move of the Miss Universe pageant from Long Beach, California to Miami Beach, Florida. It had 52 delegates in its initial year.
Oscar Meinhardt, who concocted the Miss Universe idea and directed the pageant from 1952 to 1959, established the International Beauty Congress in February 1960 and declared that the maiden pageant be staged August 7 to 12, and the winner be known as the Miss International Beauty.

The history of the Miss International Beauty Pageant spans around half a century of the passion and energy of delegates from around the world who have sought to “contribute to global society.”

Miss International began in 1960 in Long Beach, California, where it was staged until 1967, before moving to Japan from 1968-1970 to commemorate the Osaka World Expo (the 1968 Pageant was held at the Nippon Budokan, with the “Ginza Parade” from Hibiya Park to Nihonbashi received to great acclaim). This led to it being staged in Japan every year from 1972 onward. What is more, Miss International contestants have appeared at every international expo held in Japan so far, lending glamour to the venue.

Contestants are expected to serve as "Ambassadors of Peace and Beauty", demonstrating tenderness, benevolence, friendship, beauty, intelligence, ability to take action, and, most importantly, a great international sensibility. The ultimate goal of the Miss International beauty pageant is to promote world peace, goodwill, and understanding.

The pageant is currently owned by the ICA (International Cultural Association) and Miss Paris Group Ltd.
Since it’s inception the pageant has gathered around 60-80 candidates to its annual competition. Last 2019 saw the most number of candidates with 83 participants from all over the world. It is expected that the pageant will grow in terms of contestants this new decade with additional national directors and countries participating.
Contestants of the pageant are expected to be a picture of decorum and finesse. And should act like ambassadors and diplomats of their countries.

Aims of the International Cultural Association*
The Association was approved and founded in April 1969 (Showa 44) as an incorporated organization of the Ministry of Foreign Affairs (Cultural Exchange Division), for the purpose of “friendship and goodwill between all nations of the world” through international exchange. Since then, it has advanced cultural exchange on a broad scale by carrying out international activities under the slogans of “achieving world peace through mutual understanding” and “proper understanding of Japan in international society.” The International Culture Association will continue to be proactive in widening the circle of international exchange by promoting activities appropriate for the global society of the 20th century, so that it can better contribute to mutual understanding between the countries of the world and promote Japan’s image.

The Reputation of the Miss International Pageant
No major scandal has ever touched the Miss International pageant. Relative to other pageants of its scale and prestige, the MI has maintained a clean and respected image in the pageant community.
Its reputation remains one of the most solid and respected as the pageant remains the only Big 4 pageant with no winner who resigned or was dethroned. The closest controversy it has suffered was that of Miss International 2012, Ikumi Yoshimatsu of Japan who was not able to crown her successor due to conflict with a talent agency that threatened her safety and the pageant night itself.
One of the lesser known facts of the pageant is that each of the franchise holders/ national directors can choose how much they can pay for the franchise fees. According to our sources, the pageant has a ‘franchise fee’ that starts from US$1,000 up to US$ 10,000. Initially, prior to 2014-15, there were no franchise fees charged to participating countries. This is due to the reason that the pageant is subsidized by the ministry of tourism of the Japanese government.

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MISS INTERNATIONAL WINNERS Who do you think is the prettiest Miss International titleholder in the past 9 years? 2011 🇪🇨 @mafercornejoa 2012 🇯🇵 @ikumiyoshimatsu 2013 🇵🇭 @bea.santiago 2014 🇵🇷 @valeriehernandezpr 2015 🇻🇪 @edymarmartinez 2016 🇵🇭 @kylieverzosa 2017 🇮🇩 @kevinlln 2018 🇻🇪 @mariemvelazco 2019 🇹🇭 @bintsireethorn • • • • • • #Repost @international_poll . . . . . #SashesAndScripts #UltimatePageantBlog #PageantBlog #pageantblogger #missinternational #grandslam #big4 #mariafernandacornejo #ikumiyoshimatsu #bearosesantiago #valeriehernandez #EdymarMartinez #kylieverzosa #kevinliliana #mariemvelazco #bintsireethorn #CheerAllWomen #bbpilipinas #puteriindonesia #MissVenezuela #puteriindonesia

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Miss International Winners
Among the 4 Alpha pageants, only Miss International has crowned a non-European/ Scandinavian winner on its inaugural stint: Finland won the Miss Universe 1952, Sweden won the Miss World 1951, Colombia won the Miss International 1960, and Denmark grabbed the Miss Earth title 2001.
Venezuela has been the biggest achiever at this global pageant as it has won the title eight times in its almost 60 years. Four of those came in cycles of every three years starting in 1997 (1997, 2000, 2003, and 2006). Venezuela also won in 2010, 2015 and 2018. The country’s first victory was in 1985 with Nina Sicilia, who is now one of the National Directors of the Miss Venezuela pageant.
Philippine reps have won the coveted Mikimoto crown six times. It is the only Asian country to have more than one winner and ranks second to Venezuela in terms of number of wins.

The Miss International Mikimoto Crown
One of the most iconic aspects of the pageant is its Mikimoto crown. This crown is the oldest crown among the 4 biggest international pageants still in use. The Mikimoto crown is studded with Japanese cultured pearls and gold trimmed with either ermine or mink fur with an overall total estimated value of US$ 550,000. The first Mikimoto crown was used in 1967.

The pageant has made use of several crowns in its history. The first crown used in 1960 had an appraised value of $1 million.  It was made of solid gold and platinum, it contained 1,000 cultured and black pearls collected from the waters of Australia, Ceylon (now Sri Lanka), India, Mexico and the South Pacific.  It had a large star with 12 precious stones including diamonds, garnets and rubies.

NOTES:
* as lifted from the Miss International official Facebook page.

Alice Dixson, Binibining Pilipinas International 1986

One of the most forgotten aspects of Alice Dixson’s career was the fact that she was crowned Binibining Pilipinas International 1986.

Most people would remember Alice as 1) the face of a soap commercial with the famous tagline, “I can feel it!” and 2) as the fairy princess married to a mortal man in the sitcom “Okay Ka, Fairy Ko”. Others would remember her as one of the most memorable actresses to have played the comics character, Dyesebel in a movie (to which another beauty queen, Charlene Gonzales, also played in the 90’s).

The 5’7″ tall Filipina-American beauty was Binibini #28 in the Binibining Pilipinas 1986 pageant. That year, Alice bagged the three special awards, that of Miss Photogenic, Miss Creamsilk Dream Girl, and Miss Talent. She later won the honor to represent the Philippines in the Miss International competition and was the only winner in her batch to have made it into the semis that year (BBP-Universe Violeta Nalus and BBP-Maja Maria Cristina Ramos Recto both didn’t make it in their respective contests). The Miss International was held on August 31st in Huis Ten Bosch (Holland Village) in Nagasaki. Alice was among the 15 semi-finalists chosen from 46 entrants that year. It was England’s Helen Fairbrother who won the title that year.

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What do these two ladies have in common? Aside from winning the Binibining Pilipinas – International titles they both won when they were only 15 years old! . . . . . . . #SashesAndScripts #PageantBlogger #UltimatePageantBlog #PageantBlog #PageantBlogger #MissInternational #CheerAllWomen #MissInternacional #BbPilipinas #BinibiningPilipinas #Mikimoto #MikimotoCrown #MikimotoTiara #AliceDixson #MelanieMarquez

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Most pageant pundits believed that she should’ve made it as Bb. Pilipinas Universe instead of Violeta Nalus, but at that time Alice was ineligible for Miss Universe due to her age. Alice was born July 28, 1969, which makes her only 15 years years old by the time of the Binibining Pilipinas competition. This would have been an issue as she would been disqualified in the Miss Universe pageant had she been sent there. Even back then, the minimum age required to join MU was 18 years old. In an interview just several years back Alice did confirm that she was only 15 years old when she won Binibining Pilipinas International in 1986. Had she been sent to MU, she probably have landed the same fate as that of Pilar Pilapil who was only 16 years old when she competed in MU 1967. (TRIVIA: It was rumored that the MU org suspected that Pilar wasn’t 18 years old as declared in her papers which could have been a reason for her not making semis. Had she competed 2 years later, who knows she might have been the first Filipina Miss Universe instead of Gloria Diaz.)

Alice after her stint in pageants would be remembered as one of the prettiest faces in Philippine showbiz. At age 50 this year, she remains to look as young and as fresh as she first became famous with her Palmolive commercial…

How about you, what is your fondest memory of Alice Dixson?

What Ever Happened to Lara Quigaman’s Crown & Sash?

The Miss International pageant is one of the few remaining international competitions that awards their winners with a cash prize, sash, trophy, glass plaque, and a gold and pearl Miss International tiara.

So let’s find out what ever happened to Miss International 2005 Precious Lara Quigaman’s crown and sash?

BINIBINING PILIPINAS INTERNATIONAL 2005

Among the Binibining Pilipinas batches in the 2000’s, the 2005 batch is considered the most successful. This is owing to the fact that Lara Quigaman was able to bring home the MI title after 33 years since Melanie Marquez won in 1979.

Unfortunately for Lara, she wasn’t able to keep her Binibining Pilipinas crown as it is passed on to the next winner of the title. According to a Binibining Pilipinas Charities Incorporated (BPCI) official, the old crowns are kept in a vault-storage. The red Cumbia gown that Lara wore during the Binibining Pilipinas finals was also kept by the BPCI. A framed picture of hers is displayed in the BPCI offices together with other notable former BBP titleholders.

Lara was able to keep her Binibining Pilipinas – International sash which she keeps in a tightly sealed zip-locked bag with her other Miss international prizes.

MISS INTERNATIONAL 2005

Lara was able to keep most of her Miss International prizes. In an interview with the Philippine Daily Inquirer, she said that she was able to hold on to her MI sash, glass plaque, trophy and framed picture. The MI plaque and trophy are in her home displayed in her room. Her original MI sash was however kept in an air-tight bag as it got stained and damaged. When her sash got stained and had it washed, the gold trim bled damaging the sash. Lara said that the sash got worn almost daily as she had used it during the entire duration of her reign. She had a replica of the Miss International sash made when the original could no longer be used.

The original Miss International Estelle Esme crown was kept by the Miss International organization. She nevertheless was awarded a smaller Miss International tiara. She also further detailed that the tiara came in a pink box lined with satin cushion.

Homecoming parade of Lara Quigaman and Bea Rose Santiago

OF CROWNS AND REPLICAS

Speaking of crowns and tiaras, Lara is one of the very few Miss International winners who was allowed to wear the original Miss International crown outside of Japan. The original Estelle Asme pearl and gold crown was flown in from Tokyo for Lara’s victory parade. It is rumored that this distinction is only given to the MI winners whom the pageant organizers truly likes. The BPCI is said to have adjusted Lara’s homecoming parade as to wait for the original crown to arrive in Manila. Rumor also has it that Lara possesses a replica of the original Miss International crown, which in turn was used during much of Bea Rose Santiago’s public  appearances in 2013.

Philippines’ Best in National Costume Wins

Not known to many pageant fans, the Philippines has won the Best in National Costume award in the Miss International, Miss Earth and Miss Universe pageants. This is the list of the Filipinas who won the coveted special award.

For a Clothing Technology graduate like yours truly, the national costume is one of our favorite aspects of pageantry. And our fascination is specially peaked by the Philippine national costumes worn in the different international pageants. The reason perhaps is of course due to a semester studying all about the development of the Philippine costumes.

Before we proceed, let it be known that among the four biggest international pageants in existence, only the Miss World pageant does not award the Best in National Costume consistently. In fact it has only awarded that only twice or thrice in its 60+ year history. The Philippines have won the costume award in the Miss International, Miss Earth and Miss Universe pageants at least once.

Filipina Best in National Costume winners (L-R): Dolores Ascalon, Melanie Marquez and Yolanda Dominguez

• Yolanda Dominguez, MI 1972 – aside from winning 2^nd runner up in the 1972 Miss International pageant, Yogi also was the first ever recipient of the “Miss Costume” award in the Tokyo-based pageant. Unfortunately, there are not much available resources on the material and make of Yogi’s award winning terno. The 5’5” raven-haired lass received a plaque for winning Best in National Costume.
• Maria Dolores Ascalon, MI 1976 – just like Yogi’s costume, there are not enough resources for Dolores’ national costume except for the fact that it was another Philippine terno that won the award. This was the second of three instances that the Philippines won this award in the MI pageant.
• Mimilanie Marquez, MI 1979 – Miss International 1979 surely knows how to grab attention with her 5’11” frame. Melanie wore a Renee Salud terno made from red tulle and sequins. Her red terno was decked fully with sequins with a tulle skirt and stole. So far we do not have any colored images of Melanie in her costume but you can see glimpse of her national costume on the 2:24 mark on the YouTube video below.

• Charlene Gonzales, MU 1994 – the T’boli and Manobo inspired costume in gold and bronze was a creation of the late Pitoy Moreno. The ensemble features a Manobo blouson top and headress. The skirt and blouse was embellished with T’nalak panels and adorned with T’boli brass bells. The headdress is also fitted with brass bells. A beaded T’boli/ B’laan belt with tiny brass bells completes the ensemble. This costume would have made noise as it is paraded and would certainly be an attention grabber.
  
• Karen Ibasco, ME 2017 – this Maria Clara costume is the recipient for the gold medal for the national costume for Asia Pacific. It is the only costume in this list that wasn’t named as the only best costume during its year. Designed by Louie Pangilinan, this intricately printed and embroidered piece is inspired by the various stained glass windows seen in Catholic Cathedrals in the country. What made it more striking is the way the black bodice seems to make the stained glass print looks like it is illuminated from the back.
• Gazini Ganados, MU 2019 – the Philippine Eagle inspired national costume is a masterpiece by Cebuano master couturier, Cary Santiago. The headpiece frames Gazini’s face while she mimicked how the eagle moves its head. Laser cut feathers adorn the gown with a back ‘peacock extension’. The extension fans out like an eagle’s tail feathers when the wearer raises her hand. On the shoulder of the ensemble sits two majestic Philippine Eagles. Surprisingly, not a single feather was used to create this costume, all are made from fabric.
  

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  Miss Universe Philippines Gazini Ganados in her national costume depicting the Philippine Eagle! Master couturier Cary Santiago used his fabric manipulation techniques for this national costume. It also features fabric laser cutting, one of the designer's favorite technique. No single feather is used in this costume which is a marvel in construction. It was all fabric! • • • • • • Atlanta Marriott Marquis Miss Universe Philippines 2019 @gazinii National Costume inspired by the Philippine Eagle by the master coutourier @carysantiago 🇵🇭👏🏻 #Repost @iamolisara . . . . . #SashesAndScripts #UltimatePageantBlog #PageantBlog #GaziniGanados #MissUniverse #MissUniversePhilippines #MissUniverse2019 #MissUniverso #bbpilipinas #BinibiningPilipinas

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Looking at our record, it seems that the Philippine terno is the ‘winning-est’ national costume we have. All three Best in National Costume wins in Miss International features the Philippine terno. Interesting to note that aside from Karen Ibasco’s Maria Clara costume, the other notable Maria Clara costume used in pageants was that of Zorayda Ruth Andam’s at the 2001  Miss Universe in San Juan, Puerto Rico.

Aside from these on the list, which other national costumes do you think should have won best national costume in their respective international competitions?

How Much is the Annual Franchise Fee for Miss Universe?

Is the MU franchise fee is too expensive to pay for any pageant powerhouse country? How much does pageant franchise holders have to pay every year to the Miss Universe organization?

It is said that the Miss Universe pageant franchise varies from country to country. Smaller countries who have little competition in their hometown for a rival pageant could pay around US$ 10,000 for the annual fee. And if a country wins the MU title, they are exempt from paying the franchise fee the subsequent year.

In the Philippines, BPCI through its Chairperson Stella Marquez Araneta has a stable cash cow with the annual Binibining Pilipinas pageant thus is able to pay off the annual franchise payments. The BPCI stalwart has been able to manage 50 years of holding the franchise with her ability to manage the funds of the pageant. Pageant insiders has it that by the late 2000’s, the Philippines pays around US$ 40,000 annually. Rumored updated figures have it now between US$ 50,000- 60,000.

The (unconfirmed) Franchise Fee estimates of the Alpha Four Pageants…

During Mariangel Ruiz’ time the Venezuelan franchise was only around US$ 70,000.00 to 80,000. And she too had the misfortune of almost not being able to be sent to MU, until other countries stepped in to pay the lacking amount. But that was in 2003, recent reports say that the Venezuelan franchise fee may currently be around US$ 100,000. However, some pageant insiders estimates that it could be more and we may be looking at a figure between US$ 110,000- 120,000.

Those amounts seem to be too exorbitant compared to the annual US$ 10,000 franchise fees for Miss World. But that comes with a catch, each national organization has to select a national winner in a separate beauty pageant. And we know how extremely difficult it is to set up two national pageants for MW and MU. Just ask Osmel Sousa when he headed the Miss Venezuela oraganization. It is clear how the Miss World Venezuela pageant is less spectacular than the main Miss Venezuela pageant itself. Even the candidates of the MW-Venezuela are somewhat ‘recycled’ from previous MW editions. That is altogether a different expense that could impound to a struggling national pageant. Nowadays with three different national directors heading the pageant, the MW-Venezuela is selected from the pool of the MV pageant and is scheduled ahead.

Although the exact figures are unconfirmed, we are looking at huge amounts of money being spent annually. After all, the franchise fees are one of the sources of revenue for the Miss Universe organization. Rumor has it that the MUOrg’s parent company IMG Endeavour has since asked the pageant to be self-sustainable/ self-sufficient financially. Hence, we will be seeing increases in fees in the coming years and possibly even more national franchise turnovers…

NOTE: this post was originally published in July 2017 and is updated for relevancy and accuracy.

A Proposed New Logo for Miss Earth

Logos are important for any brand as it communicates a brand’s identity and personality. That is why every once in a while brands tend to update their logos to reflect the current mood of the time.

Pageant logos aren’t any different. The logos and icons used should keep up with the changing attitudes and social environment it is in. One of the pageants that we believe that needs an update to their logo is the Miss Earth pageant. Should there be a need to modernize the Miss Earth logo, this is our take on it.

Before we start, let us make it clear that there is nothing wrong with the current ME logo. In fact it is quite useful in the simple reason that it can be adapted to the yearly theme of the pageant. It is quite versatile in its current form. The reason that we believe their logo needs an update is due to the fact that the Miss Earth is going to enter its 3^rd decade soon. As time progresses, so should the pageant reinvent and innovate itself to reflect the changing times.

The current ‘Woman of the Earth’ logo of ME…

The logo proposal itself isn’t overtly new as it uses an icon that is already familiar to its fanbase: the Ramona Haar Miss Earth crown. There is a sense of completeness/ oneness with the circles forming the shape of the crown. The floral motif at its center is further an allusion to the phrase “the Earth smiles in flowers”. This is why the crown is quite important in this revamped logo. It doesn’t remove itself from the pageant’s heritage.

Prominent in this new logo is not only the Miss Earth crown icon but also the use of a thin sans serif font. A thin simple Lato font is used to communicate timelessness and modernity. This is a logo font that that is going to carry the ME brand over the years. The current serif font used in the current logo may look appropriate when it was introduced more than a decade ago but today it only looks dated. This is why most fashion brands (with the exception of Dior, Valentino and Lanvin) use sans serif fonts.

A change in logo doesn’t have to be drastic. It can be done with such subtlety and finesse that is reflected back to its history and heritage.

What do you think of our proposed Miss Earth revamped logo? Does it look fresh and modern? Let us know on the comment section below…