It has been a long drawn out debate how social media is not a barometer of one’s success in pageants. But let us reflect back on this topic now, in the context of the global pandemic, where being connected digitally is the norm rather than the exception.
In the past 3-4 years, we all have relegated Social Media as a non-essential factor in one’s pageant journey. However, here at Sashes&Scripts, we no longer subscribe to that ideology. And we believe this to have changed around 2 years ago.
Before anything else, let us first clear one thing: social media following is NOT the same as a Strong social media. They are not and will never be the same thing. Social Media Following is speaks of quantity, that’s number of followers and number of updates. Having a Strong Social Media is about quality. It’s about a strong visual language, engaging captions and conversations, discussions in the comment section, and most importantly image building. Social media strength is not about frequency of posting, but rather putting out quality content that your audience will respond positively to.Continue reading “Social Media’s Power in Pageantry”