Ever wondered why several Miss Universe 2016 candidates flew back to Manila during the time that the Miss Universe organization also visited the country? Well it all has something to do with the rumor that San Miguel Corporation is said to be going for a sponsorship of the Miss Universe 2017 pageant in Manila (should it push through, which our moles say is likely). Come to think of it, the product endorsements, public activities and even charity visits of the girls are all tied up with SMC: the bar hopping activity, liquor endorsement shoots for Ginebra & San Miguel Beer, Petron Road Safety Ambassadors, even the Hope for Change International charity activity. If you look closely at the tee shirts that the girls wore, the San Mig logo is front and center. So how would this spell for the Miss Universe pageant? Well it simply means that a global company like SMC is willing to shell out millions to sponsor the pageant, so it makes perfect sense that the MU 2017 edition can likely happen in Manila. With this development in the pageant, I am likely to believe that an announcement of the Miss Universe host country is just around the corner…
Two major international pageants are currently serenading the Philippines to host their pageant; Miss Universe for the 2017 edition and Miss World for 2018. Why is both pageants serenading the Philippines to host their respective pageants?
Sashes&Scripts tries to uncover why the Philippines is enjoying such attention from both the Miss Universe and Miss World pageants. It all may just boil down to two factors. Here are two of the biggest reasons why… The Filipino Fanbase – the Philippines is perhaps the biggest market for pageants outside Latin America. You cannot go anywhere to have your pageant if there is no such clamor for it. It would be foolish to establish a base where you are not welcome. And the Philippines is very welcoming to pageantry. With Filipino communities spread throughout the world, tapping to the Philippine market would be tapping to a global audience. It is estimated that at least 2.4 million Filipinos* are working outside of the Philippines, this statistic does not take into account their families who are living with them abroad or the Filipinos who are carrying non-Filipino citizenships. That number could possibly double up or more. That is a huge number to cater to and once you get the loyalty of Filipinos, it’s as good as its weight in gold. In addition to that is the power we have over social media. We can make any topic or pageant for that matter the trending topic on any social media platform on a massive worldwide scale. A clear strong point (or weak point, depending on your perspective) among Filipinos is the mob mentality that we could swarm any socmed platform to promote what we love (or the negative side of it, what we dislike or even hate). Such illustrates the power of the Filipino fanbase. Let’s also mention how the Filipinos can support girls from other countries besides the Filipina rep. In fact, any of the Miss Universe candidates are given warm welcome by the Filipino people. Such display of hospitality is second nature to Filipinos, ever wonder why the “It’s More Fun in the Philippines” slogan has gotten a supplement line: “When you’re with Filipinos, You’re with Family.” Because of the world renowned Filipino hospitality, there are 100 million reasons why tourists would want to come back to the country. Why do you think the Miss Universe pageant wants to have it again in Manila within the span of less than 12 months? Any pageant candidate is treated like a celebrity. Even the heads of the pageant, pageant officials, judges, are treated as such.
Asia is the new Economic Power – yes you heard it right. Asia is where the money is and you have to follow where the money is. Asia as of the moment is a neutral market (Africa and Europe are MW territories while North & Latin America are dominated by the MU) which makes it a prime demographic to conquer. The Philippines is posed strategically at the entryway of Asia (figuratively and literally) which is ideal to get a foothold of the Asian market. Gaining a strong base in the Philippines would give any pageant an advantage over the Asian Market. Expansion wouldn’t be difficult if you gain a foothold on the Philippines… Thailand, Indonesia, China, India, Vietnam, etc… are easily within reach once you get a foothold in the Philippines. This is possibly why China is such a MW favorite, the only problem is that China is seen more as a political threat to any country rather than an ally. You can possibly survive with China as a major sponsor but it wouldn’t get you so far (long term planning wise) as it can make you hostage to its whims. Which is a far contrast with the friendlier/ pacifist nature of the Philippines in general. Pageants couldn’t acquire more stable grounds if it tries to go the route of Indonesia (which is a hardsell for MU considering the swimsuit competition) despite a bigger population as the pageant system is relatively young. Thailand is a close second possibility next to the Philippines, but the frivolity of hosting a major pageant might still be too close for the mourning period from its late venerable king; though I have reason to believe that soon as a foothold in the Philippines is established, the next possible goldmine would be the Land of Smiles. Far more developed countries such as Singapore, South Korea and Japan are difficult markets to conquer as general interest is relatively low compared to the Philippines, Thailand, Malaysia or Vietnam. The Philippines is not a poor country as some may think, never underestimate the 7,107 islands of the country or its 100 million population. And while we are talking about numbers it is said that Php180.3 billion* is remitted back to the Philippines by Overseas Filipino Workers in 2015. There is also a marked growth on the GDP from US$199.6 billion in 2010 to US$292 billion in 2015**. Which says a little bit about Filipinos’ purchasing power. There are also reports of how Filipinos are the “most optimistic spenders” in Southeast Asia***. This means that aside from the basic necessities, Filipinos “would spend on holidays, home improvements, and out-of-home entertainment” as Rappler reports. Domestic tourism increased steadily at 14% over the past 5 years compared to foreign tourism at only an average of 8%****. Which goes to show that Filipinos are a huge potential market to mine. The potential is endless.
Pageants like any other industry follow economic and political trends. You might decry it as unfair but such is the reality in business, after all pageants are part of the entertainment industry. No matter how hard pageantry tries to put ‘charity’ on its face, it still involves a huge amount of money. Hence, it only makes sense to go where the rising economies are and that is in Asia. Couple that with a strong fanbase with a huge market potential and voila! You get the Philippines… a place where potential gains is found with a very open and receptive market. Now you know why the two biggest international pageant rivals, Miss Universe and Miss World, are competing for the affection of the Philippines. Question is who gets to have a stronger foothold?
It’s June 8th (make that still the 7th in the US), and Miss Universe President Paula Shugart is on a mission… the hosting of the Miss Universe 2017 pageant in the Philippines for the second straight consecutive time is tethering on whether she will be able to convince the powers at be to hold the prestigious competition in Manila once again. The MUOrg President is expected to arrive in the Philippines to offer the back-to-back hosting of the pageant to Philippine officials.
But she will be facing some tough negotiations ahead. Department of Tourism Secretary Wanda Teo won’t be sitting pretty and let the MUOrg take the lead like it did last January for the 65th edition of the pageant. No, the DOT Secretary would be ready to butt heads this time to get more control of the pageant, for more exposure for the Filipino tourism and culture on the pageant finals this time around. Yes, Sec. Wanda Teo said that, “We want it na we would be the one controlling it…” How much is the MUOrg willing to give up is yet to be seen. Concessions has to be made for this to push thru. The MUOrg must realize that if they are not willing to give up some control, then they would be on the loosing ground as another pageant is reportedly on the wings waiting for whatever spoils is left if talks does not push through. Miss World would be happy to gather the crumbs that is left if a resolution is not met.
So as pageant fans we wait in bated breathe to see how would the results of the negotiations come to be. Both parties have to come to a win-win situation for the Miss Universe pageant to be held once again in the Philippines. Paula and the MUOrg might be thinking that they cannot fail in their mission…
Yes, you heard it right. The Miss Universe 2017 in Manila is closer to reality now as Department of Tourism Secretary Wanda Teo revealed that the pageant is to be held tentatively this coming November pending approval of President Rodrigo Duterte.
“It will be in November. We’re still considering if it’s a go or no-go. There are many factors that we have to consider, although we started asking for sponsors. We got lots of yes from sponsors, they’re willing”, she says in an interview withPinky Webb on CNN Philippines’ The Source. She also reveals that the Miss Universe President (Paula Shugart) is coming to Manila come June 7 or 8 to discuss or even possibly finalize the deal. The MUOrg offered the Philippines to host the pageant once again due to the longevity of buzz the pageant revealed on social media even weeks after the pageant was finished.
By now you have heard the rumor circulating about the hosting of the Miss Universe 2017 in Manila. You also have heard months ago that Australia has placed a bit to host the pageant this year as well. And here in Sash Factor we ask: If you are the Miss Universe Organization which country would you want to host your pageant… A rich developed country where pageant following is almost unexistent? Or a developing country where the biggest fan support is located?
That might not be too hard a question to answer but that is something that the MUOrg has to consider nowadays.
Rumor has it that several days ago, the Department of Tourism office was abuzz with the news that Secretary Wanda Teo has announced the hosting of the pageant for the second straight year in Manila. This was perhaps one of the reasons why almost a week ago, USec. Kat de Castro posted a cryptic message on her social media accounts which sent gossipers into a speculative mood. It is said that if it pushes through, some of the venues that is to be covered by MU activities would include Bicol and General Santos.
On the other side of the coin is Australia’s bid to host. Some naysayers had said early on that the pageant hosting might be difficult to push through due to the disinterest of Australians in pageantry. Some of the insider gossips that came to our attention is the difficulty of coming up with sponsors and budget for the event.
While I may have personal reservations on hosting the pageant again in the Philippines this year, I can understand why MUOrg keeps coming back. After all, Miss Universe is More Fun in the Philippines…
Published several days ago, Sashes&Scripts have revealed that the possible date for the Miss World pageant might be on the 2nd of December. But the juicy part is that the Miss Universe might also happen during the same month, on December 17th! Surely a clash between the two rival pageants is gonna heat up!!!
Sanya, China is to host the Miss World pageant (yet again for the 7th time) while according to some of our moles the Miss Universe is still being ironed out to be hosted in Australia (although Las Vegas might be the default venue if it does not push thru). The dates have not yet been confirmed but the two rival pageants are said to go head to head come December. If such is the case, countries like Russia and South Africa would have to make a selection where their main winner would have to participate in.
But more than that, a possible repeat of what happened in 2015 might occur. During that time, the whole pageant community has fixed their eyes on what was happening in Las Vegas than the coronation happening in Sanya (then came the infamous glib of announcing the wrong winner which buried the Miss World pageant in terms of publicity). Could that same scenario happen again this year?