Has Miss USA/ Miss Universe Lost its Showmanship?

After the recently concluded Miss USA pageant, fans are left wanting more from the pageant. And with the changes in both Miss USA and Miss Universe pageants, we ask the question: Has Miss USA/ Miss Universe Lost its Showmanship?

In a report by Variety.com, the Miss USA has suffered a double digit decline in ratings:
The 2017 Miss USA pageant saw a significant decline in the broadcast ratings for the second straight year, according to Nielsen overnight data.
Airing on Fox from 8-10 p.m., the pageant drew an estimated 0.8 rating in adults 18-49 and 2.9 million viewers. Compared to last year (1.1, 4 million), that is a decline of over 27% in both key measures. Last year’s pageant was down a similar percentage compared to when it last aired on NBC in 2014.
We ask, why is that? Sashes&Scripts would like to try what the two pageants this year have missed and why loyal followers of the MU pageant system feel alienated with the changes that the MUOrg is doing.

Miss USA 2017 started out with a very exciting premise yet it was within that premise we all saw the hints of the decline in the entertainment factor. Michael Jackson One gave a major boost in the energy levels with a spectacular opening performance, then went donwhill when the 51 girls weren’t given enough camera time as they only paraded the stage while their states are called. I thought that is was a poor way of not showcasing the ladies as it looked like a cattle-call of livestock before they are butchered. After the first slaughter is done, or rather after the first cut is finished, the 41 girls who did not make top 10 would only have a split second of exposure on the tube during the swimsuit and evening gown performances… that  is if they are lucky enough to get caught by the camera. None of them would get a moment to shine onstage as no congeniality or photogenic awards are announced during the live telecast.
Even the top 10 are subjected to the same treatment by not giving enough airtime to the SS and EG portions. Pageant fans know that the org is looking for a spokesperson for their winner, but they shouldn’t be denied to see an actual competition happening onstage. This treatment is nothing short of the Miss World would just parade the girls in their gowns and then just call in the next girls who made the next cut…  

Unlike the Miss Universe 2013 pageant in Moscow, the Miss Universe 2016 pageant in Manila (though aired on January of 2017) had only two musical performances that night and was subjected to the same rushed pace from opening to swimsuits and gown. The Moscow edition of the pageant gave something that was decidedly missing in the two MUOrg pageants this year: entertainment with major showmanship. The 2013 edition became memorable because several factors: 1) local flavor on the marvelous stage design which allowed the viewers to “experience” Russia, 2) musical guests (with more than enough airtime if I may add) of international caliber like Panic at the Disco, Emin and Steve Tyler or Aerosmith, and 3) enough stage exposure of the girls while competing in their swimsuits, evening gowns and Q&A. 

This is why the 65th Manila edition of the Miss Universe pageant didn’t live up to the Moscow edition in terms of finals night production, it did not have all three elements present from the 2013 pageant. Thankfully the local audiences were able to carry every pre-pageant activity with such energy that coursed through up to the finals… and thankfully Boyz 2 Men had a great following that it saved the musical production of the show.
Then we should also talk about how all those redundant videos and interviews ate up precious airtime. If the MUOrg really wanted to re-brand the pageant to have empowered and outspoken women, then they should just remove the redundant video intro of the candidates during the announcement of the semi-finalists and just do a good ol’ fashioned one-on-one interview. Because having three Q&A segments (even if you rename the final Q&A as the “final word”) doesn’t fool the audiences one bit… you have 3 Q&A’s, we get it…

Miss Universe 2016 finals felt rushed and even more so in Miss USA 2017. While pageant fans may be welcoming of the fact that the MUOrg wants to make the pageant more relevant by selecting smart, empowered and articulate women, the same pageant fans also expect a great show out of the finals.
Final word: pageant fans go watch to see the girls onstage and not more of pre-taped videos or a 3-5 second exposure in their swimsuits and gowns. If the production team finds how to incorporate that into their new formula, then all will be good. All we want is simple: A good show with the girls competing for the title.

TV Ratings: Miss USA Pageant Tumbles Again in Second Year on Fox


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