Within the next two years we are seeing a possible trend declining, so we ask the question: is being in a beauty pageant camp no longer a competitive advantage for beauty pageant hopefuls?
With the second Golden Era of Philippine pageantry already at its peak, we now see the possible beginnings of the decrease on the dependence on beauty pageant camps. Why is that? Because nowadays, every pageant girl who is trained by beauty camps realizes that their once-thought competitive advantage is no longer an actual advantage… as everyone nowadays belong to one pageant camp or another. This is illustrated with the rise in the numbers of pageant girls switching pageant camps. And with camps swarming with 15 to 20 girls being trained, there is no longer the exclusivity of being trained one-on-one so the focus is now divided over the number of girls they train. This is where pageant hopefuls are in need of finding auxiliary help from outside who can dedicate their time exclusively to her.
Does this mean that the obsolescence of the pageant camps is at hand? No, but it signals the rise of the individual glam-squad.
What is a glam-squad? These are usually makeup artists, fashion stylists, designers, photographers and hairstylists that help out the pageant hopeful in competing for local and international pageants. These usually are friends and/or close acquaintances of the girl or of her family and friends. This mode works to augment the beauty camps that could be swamped with dozens of girls that need training and provide necessary back ups for the girls in their pageant participation. The rise of the glam-squad is also a rise in the number of fashion professionals who can get client referrals and regular paid work thru exposure via the pageant hopeful.
The phenomena of the personal glam-squad arose in the time of Pia Wurtzbach (prior to competing in Miss Universe) when she had a regular team of fashion entourage. She had Albert Andrada as her go-to-designer, Gery Penaso for her makeup, Renz Pangilinan for her hair plus friends like Luis Concepcion and Harley Tan for support on anything fashion and lifestyle related. Having them plus her mentors at Aces & Queens became a catalyst for her success in Miss Universe in Las Vegas. We also saw this with Maxine Medina whose go-to-designer is Rhett Eala, Jennifer Hammond with Nat Manilag and Kylie Verzosa with Francis Libiran plus countless fashion professionals too many to mention in this short blogpost.
While this trend might have brewed starting in the last quarter of 2015, I am expecting that its full maturity will be felt and seen sometime in the international pageant season of 2017. This might be the future direction that all pageant hopefuls have to think about…